Mission Statement

To enhance the livelihood of our member farmers by educating potential customers about the superior taste and aroma of U.S. flue-cured tobacco; and promoting its use in increasing percentages to companies that produce tobacco products.

To gain further economic opportunities for our member farmers by supporting our subsidiary—U.S. Flue-Cured Tobacco Growers, Inc.—in creating products and partnerships developed for the express purpose of increasing the preference for U.S. flue-cured tobacco by adult consumers who use tobacco.

To educate and encourage our member farmers in the maintenance of high standards of integrity and agronomy practices in growing and curing tobacco so that adult consumers who use tobacco products will express with their brand choices a preference for those products that contain U.S. flue-cured tobacco.

To educate and encourage our member farmers in the use of sound economic practices so that they, along with future generations, can maintain the centuries-old American tradition of tobacco farming as a viable option for supporting their families.